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Designing Websites with the User in Mind

Posted in Uncategorized by pmaurer74 on December 11, 2008
Tags: , , ,

eye1The idea and content for this post has come from two articles I read this week on web design and the user.

As a designer you have no idea who is on the other end of that monitor, what type of browser they are using, whether they are using a computer or mobile phone to view your site, whether they have the right plugins, or they could be blind. Designers need to learn to account for as much of their audiences as possible. Anticipating the user’s needs will give them the best experience possible and make your brand look good in the process.

There are many types of users. Some want the very basic and simple. Some don’t mind a flash element and few images. Then there are others that want every gadget available to make their experience more enjoyable.

We sometimes forget that websites, unlike traditional media, require and encourage human interactivity. The user wants to see pretty websites that lead to a good experience and warm fuzzies towards the brand in return. Designers also need to step into the shoes of their target audience and really understand their needs and design the website around those discoveries.

We need to design websites that bring out a response from the user and get them to interact with you  by telling a story. The storyline is different with websites though, instead of it starting with “in a land far, far, away” and “the end”, the user can start with “the end” go to the middle and then the beginning if they want.

By keeping the above tips in mind, perhaps the user will have a good online experience and good impression of your website and brand.

For further reading on this topic visit:
Ruining the User Experience by Aaron Gustafson

Human-to-Human Design by Sharon Lee

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